« Ballooon » is an inflatable lounge inviting us to spend time reading Haikus within the context of a suggestive musical background.
Fishing nets holding multicolored balls of various sizes are placed on rugs.
Everyone is welcome to come and look for an ideal relaxation position within the balloons.
This suprising and organic landscape is a metaphor for absorbed bodies, immobilised in singular reading postures.
Helmo is a collective of young French graphic designers. Their playful and modern work often goes beyond graphic design and is similar to art intervention.
With the installation Hunted Colors, Helmo offers a variation around the spring-summer collection’s theme called Color Hunting. For this collection, Dai Fujiwara and his design team, went to South America to collect the true colors of the Amazonian forest. Helmo invites the visitor to enter into this dreamy world to search these colors, trace their origin, their sources and to go back with a sample of this palette : a color that he « hunted » himself.